1) Set up a WordPress blog okayyy it’s FREE:)

 2) Make your blog post.

3) Post social news snippets. okay a snippet is a tiny piece or part of your test, a sampler just so ya know. 

 4) Social bookmark your social news snippets.

5) Ping the bookmark RSS feeds.  In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated.

The social news snippets give your blog post a couple of strong incoming links. The social bookmarks provide some link juice to your social news snippets. It’s like a Red Bull in Vodka,  5 Nespresso shots , Titanium & Graphite to your Driver… well… you get the idea.

 So it’s important that you do the “social media” promotion right after you posted your blog

 
It’s because spiders (search engines)  get “excited” about finding links from your bookmarks to the social news sites.

They want to find out what all the commotion is about – that you’ve created – and finally arrive at your original blog post, WOOP WOOP!

What happens is the process of ping -> bookmark -> social news -> blog post – acts as ‘RED BULL’  I mean  leverage, a catalyst that will usually boost the original blog post to the top of the rankings.

Finally, to get the maximum search engine benefit, it’s important to do the steps in order

Blog, Social news, Social bookmark, and PING! And it’s best to do them quickly. One right after the other, within minutes of each other.

So you might want to open your text editor and write up your post. Write what you want to say in the snippet pages as well as the the bookmarks. Then just copy and paste in a hurry.

But do keep in mind… Different social media are used for different things. Be careful to understand the type of content that each one wants.

Social news – Propeller, Digg, Reddit
Social hosting – Squidoo, Hubpages, WetPaint
Bookmarking – Diigo, Delicious, Stumbleupon, Mixx
Social networking community – Facebook, mySpace, LinkedIn
Microblogging – Twitter, Tumblr, Friendfeed
Social video & picture - Youtube, Metacafe, Flickr

So the skinny:  Write the blog, ping the feed, take out the garbage, rinse, wash, andREPEAT!

Can Your Business Benefit from Social Bookmarking?    

You need to be able to produce quality, relevant content, that attempts to solve the problems that your target audience may have, and distribute it to as many Web 2.0 platforms where you can be found.  To promote your business you need to get into the routine of bookmarking any new content that you create and distribute from your site.  Video, content, blogs, and images are worthy…

Here’s the ’skinny’ on Social Bookmarking

Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.

When engaging in Social Media platforms, nobody likes to be sold…  You need to develop conversations in order to attract prospects.

 One of my favorite Bookmarking site is Del.icio.us 

Delicious is an example of a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking.

 Some of the Top Social Bookmarking Sites

There are many bookmarking sites don’t quote me but the numbers are North of 125 sites   Some of the best known are digg, reddit and stumbleupon.  I recommend taking time on some of them and see if there is a fit with your niche.

To promote your business online, you need to get into the routine of bookmarking any new content that you create on as many of them as you can.

Over the last few years, they have become a major and incomparable tool for companies to enhance their Internet presence.

The Benefits of Social Bookmarking

1. Search Engine or Organic Traffic

If you look on a bookmark as a one-way backlink, we know that part of Google’s algorithm is to count the number of backlinks to assess your Page Rank, and will probably help you get higher rankings on the search results pages.  

Google and the other search engines send their robots to the Social Bookmarking sites many times a day, subsequently your new pages are likely to be indexed extremely fast.

2. Direct and Indirect Traffic

Many people use sites like digg and delicious as search engines in their own right, as they can find many links to blogs, videos and other content that is classified by user-generated tags, avoiding what Google decides to serve up.

Social Bookmarking cannot only be used to send traffic to your blog, but also to other content that you have submitted to other Web 2.o platforms.   For example YouTube and other video sharing sites, podcast directories, squidoo lenses, hubpages and many more.

Another important benefit to consider is that the visitors that arrive on your landing pages are highly ‘targeted’, as they find you from tags and keywords that you have selected, and content that you have created.

3. Relationship Building

We’ve established that Social Bookmarking is a great way to announce your fresh content and make your content available to a wider audience, but probably the greatest benefit is that bookmarks (along with micro-blogs) can open the door to building relationships with your prospective clients.

Everybody’s aware of Blog Marketing, Video Marketing, and Social Media Marketing – Lets just put it all under the same umbrella to keep it simple all of that is essentially ‘Content Marketing` to appreciate the variety of content that you can create, and the variety of ways that you can broadcast it.

Whether it`s Social Media Marketing, Social Linking, Social Bookmarking, or Social Profile Management.   It’s all SEO.

But it’s SEO on STEROIDS!!!

The results are fast, repeatable, and sustainable.

The Secret is OUT.

‘Well Optimized‘, ‘Quality‘ content, distributed ’far and wide’ is the ONLY Internet marketing method for any business.

The future of your business is creating content that encourages targeted visitors into your sales funnel.

The Question I hear alot: 

 Do I need to pay for Search Engine Optimization as well?

 No, SEO, up to now, has included optimizing static pages with metatags and keyword density, and submission to thousands of “directories” for backlinks, which helped raise your Google PR ranking. These methods are outdated and unnecessary. It is, however, essential to understand the importance of finding “targeted keywords” that lead to conversions. You can undertake the research and testing for yourself  and you don’t need to pay for SEO.

Here’s the JUICE!!!    By optimizing your content with these keywords/keyphrases, and distributing them to as many Social Media sites as you can, you are effectively doing all the SEO you’ll ever need.

 SEO TODAY = KEYWORD RESEARCH + QUALITY CONTENT

In the near future, Search Engines will be “reading” not only your blogs and bookmarks, but your videos and podcasts as well, so sprinkle all your content with your best keyphrases and keywords everytime.  Google will love YA!  Sprinkle daily!!!

okay let me help explain Web 2.0 with some people undervaluing it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

This blog is an attempt to clarify just what Web 2.0 is…………………..

don’t make it hard on yourself this is just a SIDEBAR of our sense of Web 2.0 by example and imagery!

Web 1.0   Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming.org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication

 

okay KISS this will help. period! 

Firstly why not blog, i myself would prefer to read a blog vs web content, in particular if it’s current!  Most often i read and follow a blogger if it’s dated within a month of me reading it and it’s full of character.  If you have a business, it is more likely that you have already established your own website. So would adding a blog be necessary also?  Hell Yeh! Blogging has created a revolution to a great magnatude.   The features like personal writing, instant publishing system, easy updates and simple maintenance made blogs popular.   And lets face-it there are some really great blog sites out there with some creative weird shit to read about!  Think of anything and blog about it, somebody will read it, and the best part is the comments you get.

Businesses find blogs as a potential tool to represent their organization in a more personal and positive mode. Many others treat a blog as an efficient tool to communicate with their customers and employees.

The following are some of the reasons for why blogging is necessary for business:

Internal blogging
Blogs created to share information within the employees of the organization are called internal blogs. Internal blogs help management to be in good contact with the employees. Thus, internal blogs help to create a healthy relationship between management and employees.

Influence the visitors
Blogs are visited by millions of readers every day. Thus, blogging has a great potential to help the organizations in educating their customers, employees, or investors and drive them towards some positive environment.

Customer relationships
Blogs are an excellent medium for the businesses to communicate with their customers. Blogging can help businesses to reach their customers efficiently and get feedbacks, tips and reviews from them. This creates a genuine environment for a healthy relationship between the organization and customers. The message it appears direct and personal, rather than a company or advertising brochure.  Nobody wants to be sold anything!  Blogs can also help businesses to engage with candidates who are passionate to work for them.

*****Higher Search Engine Results- That’s RIGHT!  Pay attention
By utilizing blogs, companies can be found much faster in search engine results on Google, Yahoo or MSN. Why is a blog loved by the search engines? Because it is constantly being updated as opposed to a normal static website. By writing quality content, you will have more visitors who will read about what you have to say. GOOGLE loves YOU when you share! 

Many businesses have used blogs successfully in maintaining good communication with the customers and other stake holders. Blogs helped them to build a healthy relationship between management and employees. Corporate blogging is rapidly gaining popularity and the days are not so far for it to become essential as a website for a professional company.

  Your best friend, procrastination.

“What!” you say, “My best friend, how could you say that?”  The reason procrastination is your best friend is because it’s on the teetering edge of motivation.

Let me explain.

For a behavior to be classified as procrastination, it must be counterproductive, needless, and delaying. Here are some other examples you may be familiar with:

  • putting off an important decision
  • leaving a critical task undone
  • becoming counterproductive and keeping “busy” on needless work

To start behaving this way it takes real mastery. You’ve got to learn how to procrastinate – it doesn’t just happen. You’ve got to use your physiology, create the right emotions and get it all working perfectly and in the right sequence. And when you get really good at it so you can do it without thinking, then you’ve really mastered it. What an accomplishment!!

Most people don’t look at it this way. They think procrastination is a negative thing. What they don’t realize is that you learned this behavior. If you can learn how to procrastinate and do it well, then you can just as easily learn how to become motivated.

You see, all you’re creating is a result. You’re teaching yourself how to get motivated or how to procrastinate. To get really good at procrastination you had to learn how to use your emotions because your emotions are what drive your behavior.

Here are 2 ways to overcome procrastination:

  1. Eliminate Fear
    You see, you’ve got these emotions pulling you back and forth. It’s like an internal tug of war. Some days you’re good and others days – not so good. Positive emotions pull you towards what you want; negative emotions push you away.

    In a sense, procrastination is a form of self-sabotage. If fear didn’t exist then you wouldn’t be putting things off. You just go for it!

    But since you’re putting things off (like we all do at some point) then your negative emotions must be stronger than your positive emotions; or in other words, your fear is winning the tug of war.

    If you want to eliminate procrastination, then eliminate your fear. Just ask yourself: Are you pushing away the things you want? And if you are, are you pushing them away because of your fear of success or your fear of failure?

    Once you get clear on what’s stopping you, you can reframe those fears and empower yourself to take action.

2. Cultivate Desire
Remember, emotions govern your behavior. Fear pushes you away from what you want and desire pulls it towards you.

Your emotions are what drive your behavior. If you keep putting something off, then you don’t have a burning desire to do it.

No desire = no action.

So, how do you cultivate desire?

You start with the end in mind. How will things look when they’re all done? What will you see and how will you feel?

If you can associate strong emotions with the end result, you can cultivate a burning desire. Then watch how fast you jump into action.

My opinion on Social Bookmarking

A vanilla topic but this is where the Rubber hits the road!

The social bookmarking aspect is great for what it’s worth but social bookmarking links will only do so much for you, really.  SB links are mostly NoFollow nowadays but they can be effective if you’re getting enough of them, so really, social bookmarking for effective link building is largely dependent on getting a lot of links, which means creating  a lot of profiles.  That is Social Networking

And even for you advanced SEO-ers and readers, it’s still always good to revisit link building fundamentals.

What are links and backlinks?

Consider them votes by other sites and virtual web properties that vote you up in the search engines’ eyes.  Generally speaking, the more links you get, the better.  However, there’s always more value given to quality backlinks over lower-quality backlinks, and a few quality backlinks could do as much for you as 2000 low-quality spam links like hreferrer spam links.

How do backlinks bring you traffic? 

The more votes/backlinks you get, the higher your rankings should be for certain keywords and phrases you optimized a site or pages for.  So if/when you start acquiring backlinks to increase your search engine rankings, you’ll start to see what is known as organic traffic from the search engines.  Organic  traffic is free traffic being sent to your site by the search engines because they ranked your site or pages for certain keywords that were searched for.

Another way links can bring traffic outside of achieving ranking sis if you have a naked link in published articles somewhere and people are clicking on the links and coming to your site.  This type of direct-traffic-from-links is seen most often with article marketing when authors leave links that are naked, or merely say, “click here”…

Everyone is talking about the monetization of Twitter. Socialize means monetize in the web 2.0 world.  The site boasts millions of unique visits a day and monumental growth from 2008 to 2009. But are they making any money?  The answer is who gives a shitttte if Twitter makes money. 

The question all of us should be asking is how can MY BUSINESS make money with Twitter?

Dell seems to be answering this question very well. It’s being reported that Dell is crediting Twitter for $6.5 million in sales. Dell had reported earlier in the year that Twitter was responsible for only $3 million in sales but in the last 6 months as popularity for the social networking site has grown even more, they have made an additional $3.5 million in sales.

DellOutlet provides a combination of services. Dell employees will Tweet daily deals, customer service responses, and tech support, you know the Twitter stuff:)

Although $6.5 million is less than one percent of Dell’s yearly profits, it’s still a strong indication of Twitter’s potential for sales. Dell has committed 100 employees to their Twitter efforts. It will be interesting to see how they step up their game in light of these profits, 2010 is around the corner and wondering what’s up their sleeve?!?!?

This technology has forever changed the way I look at the internet…

Does this graphic look familiar?   It’s an RSS feed button! 

 

Get used to it because it’s here to stay.     

Please forgive me if this is all old news to you. This is for the RSS “Newbie”. I’ve just been so surprised lately at how many people don’t understand what it is and how it’s used.

There seems to be quite a bit of ignorance out there about RSS. Since the dawn of email there really hasn’t been many new innovations in the way that we get our information. Until now…
RSS stands for Really Simply Syndication. It is basically a technology that allows you to take different “feeds” from multiple sources and pull them all into one centralized location usually known as an aggregator or feed reader. For example, say you visit 3-4 news websites every morning before you start working. RSS brings all of the news to you in one centralized location in real time.

So how can it be used in the real estate field you ask… Well, first of all, many markets around the country now have their MLS’ tied to RSS so that you can have news listings fed directly to you with a certain search criteria. I use it primarily to keep up on real estate news in Vancouver.

Instead of visiting my favorite real estate websites and blogs every day, I simply have them all fed to one place. 

In case you hadn’t noticed, we are in the golden age of the Blog. And it just so happens that practically every single blog has an RSS feed, even if it’s not advertised. The way to find this out is through a good RSS feed reader. I’ll list a few here for you starting with some of my favorites
Google Reader  Bloglines.com  RSS Feed Reader  RSS Reader.com  Yahoo Reader

If you are just starting out and happen to have a google or yahoo account, I’d start there. In just a few minutes, you can customize the home page of either of these sites to show all of the RSS feeds you want. I used the Google Home Page for a long time to read my feeds until I got to around 30 feeds, then I needed a better system and switched to Bloglines.com.

So, once you get your reader set up. Start visiting your favorite blogs. Once there, look for the RSS button and subscribe to the feed. If you don’t see it right away, copy the domain name and paste it into your feedreader so it can search to see if there is an active feed on the site. After you get a few feeds into your reader, you will notice that it will update itself in realtime.

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