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Can Your Business Benefit from Social Bookmarking?    

You need to be able to produce quality, relevant content, that attempts to solve the problems that your target audience may have, and distribute it to as many Web 2.0 platforms where you can be found.  To promote your business you need to get into the routine of bookmarking any new content that you create and distribute from your site.  Video, content, blogs, and images are worthy…

Here’s the ’skinny’ on Social Bookmarking

Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.

When engaging in Social Media platforms, nobody likes to be sold…  You need to develop conversations in order to attract prospects.

 One of my favorite Bookmarking site is Del.icio.us 

Delicious is an example of a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking.

 Some of the Top Social Bookmarking Sites

There are many bookmarking sites don’t quote me but the numbers are North of 125 sites   Some of the best known are digg, reddit and stumbleupon.  I recommend taking time on some of them and see if there is a fit with your niche.

To promote your business online, you need to get into the routine of bookmarking any new content that you create on as many of them as you can.

Over the last few years, they have become a major and incomparable tool for companies to enhance their Internet presence.

The Benefits of Social Bookmarking

1. Search Engine or Organic Traffic

If you look on a bookmark as a one-way backlink, we know that part of Google’s algorithm is to count the number of backlinks to assess your Page Rank, and will probably help you get higher rankings on the search results pages.  

Google and the other search engines send their robots to the Social Bookmarking sites many times a day, subsequently your new pages are likely to be indexed extremely fast.

2. Direct and Indirect Traffic

Many people use sites like digg and delicious as search engines in their own right, as they can find many links to blogs, videos and other content that is classified by user-generated tags, avoiding what Google decides to serve up.

Social Bookmarking cannot only be used to send traffic to your blog, but also to other content that you have submitted to other Web 2.o platforms.   For example YouTube and other video sharing sites, podcast directories, squidoo lenses, hubpages and many more.

Another important benefit to consider is that the visitors that arrive on your landing pages are highly ‘targeted’, as they find you from tags and keywords that you have selected, and content that you have created.

3. Relationship Building

We’ve established that Social Bookmarking is a great way to announce your fresh content and make your content available to a wider audience, but probably the greatest benefit is that bookmarks (along with micro-blogs) can open the door to building relationships with your prospective clients.

  Your best friend, procrastination.

“What!” you say, “My best friend, how could you say that?”  The reason procrastination is your best friend is because it’s on the teetering edge of motivation.

Let me explain.

For a behavior to be classified as procrastination, it must be counterproductive, needless, and delaying. Here are some other examples you may be familiar with:

  • putting off an important decision
  • leaving a critical task undone
  • becoming counterproductive and keeping “busy” on needless work

To start behaving this way it takes real mastery. You’ve got to learn how to procrastinate – it doesn’t just happen. You’ve got to use your physiology, create the right emotions and get it all working perfectly and in the right sequence. And when you get really good at it so you can do it without thinking, then you’ve really mastered it. What an accomplishment!!

Most people don’t look at it this way. They think procrastination is a negative thing. What they don’t realize is that you learned this behavior. If you can learn how to procrastinate and do it well, then you can just as easily learn how to become motivated.

You see, all you’re creating is a result. You’re teaching yourself how to get motivated or how to procrastinate. To get really good at procrastination you had to learn how to use your emotions because your emotions are what drive your behavior.

Here are 2 ways to overcome procrastination:

  1. Eliminate Fear
    You see, you’ve got these emotions pulling you back and forth. It’s like an internal tug of war. Some days you’re good and others days – not so good. Positive emotions pull you towards what you want; negative emotions push you away.

    In a sense, procrastination is a form of self-sabotage. If fear didn’t exist then you wouldn’t be putting things off. You just go for it!

    But since you’re putting things off (like we all do at some point) then your negative emotions must be stronger than your positive emotions; or in other words, your fear is winning the tug of war.

    If you want to eliminate procrastination, then eliminate your fear. Just ask yourself: Are you pushing away the things you want? And if you are, are you pushing them away because of your fear of success or your fear of failure?

    Once you get clear on what’s stopping you, you can reframe those fears and empower yourself to take action.

2. Cultivate Desire
Remember, emotions govern your behavior. Fear pushes you away from what you want and desire pulls it towards you.

Your emotions are what drive your behavior. If you keep putting something off, then you don’t have a burning desire to do it.

No desire = no action.

So, how do you cultivate desire?

You start with the end in mind. How will things look when they’re all done? What will you see and how will you feel?

If you can associate strong emotions with the end result, you can cultivate a burning desire. Then watch how fast you jump into action.