Online Reputation Management is monitoring what is being said about you online, knowing your customers’ perception of your product or service, and also knowing the missed opportunities and threats.  

Have you searched your name or brand to see what results pop up?

Are your social media profiles such as Facebook and Twitter listed?

What about your web site?

Do the results show your customers’ opinions on blogs or consumer review sites?

With the explosion of the Internet, the customers are now in control.

What to do?  Improve your online reputation by responding quickly to negative content. Be polite. And be sure to take the conversation offline: search engines have a long tail, sometimes as far back as ten years or longer.

As a part of protecting your brand, engage in social media and encourage your happy customers to comment on forums and blogs too.

Another suggestion is to control your message by mass distributing articles and videos to flood the online world, concentrating on all the positives about your business. Press releases and testimonials are effective in overshadowing negative posts too.

Is online reputation management a part of your marketing strategy? And how do you manage that?

We specialize in suppressing false negative publicity to the 3rd page and lower in Google’s search results. This is vital considering that roughly 90% of people stay on the first page of search results when Googling you and 97% stay on the first two pages of search results. In the majority of cases you simply cannot have negative publicity removed, but it can be buried.

When someone goes to www.google.ca to find out more about you or your company they are given these two options,

1)      Search the entire web

2)      Search Pages from Canada

If someone Googles “Search Pages from Canada” the search results are exclusive to web sites hosted in Canada. However, if a user opts to “Search the entire web” the results are still heavily biased toward Canada and USA based sites.

Therefore successful online reputation management is not possible unless the provider has built an extensive network of Canadian web sites hosted in Canada and USA on multiple servers around the country.

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