Can Your Business Benefit from Social Bookmarking?

You need to be able to produce quality, relevant content, that attempts to solve the problems that your target audience may have, and distribute it to as many Web 2.0 platforms where you can be found.  To promote your business you need to get into the routine of bookmarking any new content that you create and distribute from your site.  Video, content, blogs, and images are worthy…

Here’s the ‘skinny’ on Social Bookmarking

Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.

When engaging in Social Media platforms, nobody likes to be sold…  You need to develop conversations in order to attract prospects.

One of my favorite Bookmarking site is Del.icio.us 

Delicious is an example of a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking.

Some of the Top Social Bookmarking Sites

There are many bookmarking sites don’t quote me but the numbers are North of 125 sites   Some of the best known are digg, reddit and stumbleupon. I recommend taking time on some of them and see if there is a fit with your niche.

To promote your business online, you need to get into the routine of bookmarking any new content that you create on as many of them as you can.

Over the last few years, they have become a major and incomparable tool for companies to enhance their Internet presence.

The Benefits of Social Bookmarking

1. Search Engine or Organic Traffic

If you look on a bookmark as a one-way backlink, we know that part of Google’s algorithm is to count the number of backlinks to assess your Page Rank, and will probably help you get higher rankings on the search results pages.

Google and the other search engines send their robots to the Social Bookmarking sites many times a day, subsequently your new pages are likely to be indexed extremely fast.

2. Direct and Indirect Traffic

Many people use sites like digg and delicious as search engines in their own right, as they can find many links to blogs, videos and other content that is classified by user-generated tags, avoiding what Google decides to serve up.

Social Bookmarking cannot only be used to send traffic to your blog, but also to other content that you have submitted to other Web 2.o platforms.   For example YouTube and other video sharing sites, podcast directories, squidoo lenses, hubpages and many more.

Another important benefit to consider is that the visitors that arrive on your landing pages are highly ‘targeted’, as they find you from tags and keywords that you have selected, and content that you have created.

3. Relationship Building

We’ve established that Social Bookmarking is a great way to announce your fresh content and make your content available to a wider audience, but probably the greatest benefit is that bookmarks (along with micro-blogs) can open the door to building relationships with your prospective clients.

My opinion on Social Bookmarking

A vanilla topic but this is where the Rubber hits the road!

The social bookmarking aspect is great for what it’s worth but social bookmarking links will only do so much for you, really.  SB links are mostly NoFollow nowadays but they can be effective if you’re getting enough of them, so really, social bookmarking for effective link building is largely dependent on getting a lot of links, which means creating  a lot of profiles.  That is Social Networking

And even for you advanced SEO-ers and readers, it’s still always good to revisit link building fundamentals.

What are links and backlinks?

Consider them votes by other sites and virtual web properties that vote you up in the search engines’ eyes.  Generally speaking, the more links you get, the better.  However, there’s always more value given to quality backlinks over lower-quality backlinks, and a few quality backlinks could do as much for you as 2000 low-quality spam links like hreferrer spam links.

How do backlinks bring you traffic? 

The more votes/backlinks you get, the higher your rankings should be for certain keywords and phrases you optimized a site or pages for.  So if/when you start acquiring backlinks to increase your search engine rankings, you’ll start to see what is known as organic traffic from the search engines.  Organic  traffic is free traffic being sent to your site by the search engines because they ranked your site or pages for certain keywords that were searched for.

Another way links can bring traffic outside of achieving ranking sis if you have a naked link in published articles somewhere and people are clicking on the links and coming to your site.  This type of direct-traffic-from-links is seen most often with article marketing when authors leave links that are naked, or merely say, “click here”…