Got Content?!
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It’s all About 
Content – Content – and more Content
Content Marketing is THE new way of Marketing.
Buyers/information seekers can find everything they need to make informed decisions on the Internet.
Question – Where do most people start their search?
Answer – The top search engines.
You need to get your compelling, interesting and informational content right there.
You need to make the change from a “Marketer’s Mindset” to a “Publishers Mindset”. Buyers want to pick the brains of an “authority” or recognized “expert” within your particular niche.
You need to provide genuine information, not a cloaked sales pitch, cloaking in my rant is intended to fool human editors, rather than computer search engine spiders.
How do you achieve “rockstar status”?
By producing great content consistently, and having a widespread distribution strategy.
In time, generate strong, lasting, brand relationships, and be recognized as a “thought leader” in your industry.
This content must be promoted in a variety of ways to suit the tastes of the consumer.
Text, audio and video must all be involved!
Everybody’s aware of Blog Marketing, Video Marketing and Social Marketing – let’s put it all under the umbrella of “Content Marketing” to appreciate the variety of content that you can create, and the variety of ways that you can broadcast it.
Find out what works for you and your business, and then do more of it.
Solve somebody’s problem with your content (including some info about you and your company), and you’ll likely have a new customer and a friend for life…..
This is Content Marketing in action.
Get content out there that gives your potential customers the information that they need to fulfill their goals, whether Personal or Business. Marketers must take advantage of technological changes and improvements to leverage their Marketing Strategies and Tactics.
I may sometimes find myself saying “don’t feed your ‘pearls’ to the pigs” but when it comes to the internet SHARE the ‘pearls’ in this case CONTENT!
Hey TWEETS go where the people are and it’s NOT your INBOX!
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Who reads Email Advertising anyway? it’s boring and i feel always being ‘SOLD’ to. Today, marketers are suddenly discovering that if they don’t get information about their products or services out there in front of potential consumers, they would get left behind and soon be out of business. 
Ahhhah! – Content Marketing is born. With ONE essential proviso (the 911 to pay attention!)If your content isn’t valuable, in the sense that it will solve the problem that the browsers are seeking a solution to, you will never be able to capture their attention and build a relationship with them, let alone make sales. In effect, it is the customer who now decides the rules of engagement. Your role is to be in the right place at the right time.
And on the biggest RISE is Social Media sites. These sites, particularly the Video Hosting sites, are gaining a much greater share of web traffic. It’s where the people are, it’s where they want to be. Google’s search results increasingly reflect this phenomenon. So, Social Media should not be overlooked, and most often it’s under VALUED! Think about the FUTURE of your online business -
HOW are YOU going to get found?!?! Do you think your prospects want to read ‘another’ marketing email from you? Don’t you think they want to know you, be more social with you when they are interacting and engaging with a real person? Hmmm in a few ‘tweets’ or ‘What’s on your mind? Your followers can BECOME loyal customers even when you’re being ‘SOCIALLY YOU’
So two leading questions:
1. What are the essential types of Content that you should produce?
The simple answers are a mix of:Blogs (my opinion the MOST essential), Micro-Blogs ,Videos, Audio & Video Podcasts, Images (these can be photos or screenshots), Posts to the Social Bookmarking sites , Posts to the Social News sites, RSS aka Webfeeds to promote on the Webfeed Aggregator sites
2. Where should you distribute it? 
Social Media Platforms are crying out for your contributions, and they don’t want to charge you for the pleasure, yes most are FREE! By Distributing your “Quality” content on these platforms:
You WILL have a positive effect on your search engine listings- Google loves it when you share
You WILL increase traffic to your websites or offers
You WILL increase backlinks for a higher Google PR -You WILL amplify your BRAND online –ever Google yourself!
