Everybody’s aware of Blog Marketing, Video Marketing, and Social Media Marketing – Lets just put it all under the same umbrella to keep it simple all of that is essentially ‘Content Marketing` to appreciate the variety of content that you can create, and the variety of ways that you can broadcast it.

Whether it`s Social Media Marketing, Social Linking, Social Bookmarking, or Social Profile Management.   It’s all SEO.

But it’s SEO on STEROIDS!!!

The results are fast, repeatable, and sustainable.

The Secret is OUT.

‘Well Optimized‘, ‘Quality‘ content, distributed ’far and wide’ is the ONLY Internet marketing method for any business.

The future of your business is creating content that encourages targeted visitors into your sales funnel.

The Question I hear alot: 

 Do I need to pay for Search Engine Optimization as well?

 No, SEO, up to now, has included optimizing static pages with metatags and keyword density, and submission to thousands of “directories” for backlinks, which helped raise your Google PR ranking. These methods are outdated and unnecessary. It is, however, essential to understand the importance of finding “targeted keywords” that lead to conversions. You can undertake the research and testing for yourself  and you don’t need to pay for SEO.

Here’s the JUICE!!!    By optimizing your content with these keywords/keyphrases, and distributing them to as many Social Media sites as you can, you are effectively doing all the SEO you’ll ever need.

 SEO TODAY = KEYWORD RESEARCH + QUALITY CONTENT

In the near future, Search Engines will be “reading” not only your blogs and bookmarks, but your videos and podcasts as well, so sprinkle all your content with your best keyphrases and keywords everytime.  Google will love YA!  Sprinkle daily!!!

It’s all About                                                                           
Content – Content – and more Content

Content Marketing is THE new way of Marketing.                       

Buyers/information seekers can find everything they need to make informed decisions on the Internet.

Question – Where do most people start their search?
Answer – The top search engines.

You need to get your compelling, interesting and informational content right there.
You need to make the change from a “Marketer’s Mindset” to a “Publishers Mindset”.  Buyers want to pick the brains of an “authority” or recognized “expert” within your particular niche.

You need to provide genuine information, not a cloaked sales pitch, cloaking in my rant  is intended to fool human editors, rather than computer search engine spiders.

How do you achieve “rockstar status”?
By producing great content consistently, and having a widespread distribution strategy.
In time, generate strong, lasting, brand relationships, and be recognized as a “thought leader” in your industry.

This content must be promoted in a variety of ways to suit the tastes of the consumer.

Text, audio and video must all be involved!
Everybody’s aware of Blog Marketing, Video Marketing and Social Marketing – let’s put it all under the umbrella of “Content Marketing” to appreciate the variety of content that you can create, and the variety of ways that you can broadcast it.

Find out what works for you and your business, and then do more of it.
Solve somebody’s problem with your content (including some info about you and your company), and you’ll likely have a new customer and a friend for life…..

This is Content Marketing in action.
Get content out there that gives your potential customers the information that they need to fulfill their goals, whether Personal or Business.  Marketers must take advantage of technological changes and improvements to leverage their Marketing Strategies and Tactics.

I may sometimes find myself saying “don’t feed your ‘pearls’ to the pigs” but when it comes to the internet SHARE the ‘pearls’ in this case CONTENT!