Hey TWEETS go where the people are and it’s NOT your INBOX!
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Who reads Email Advertising anyway? it’s boring and i feel always being ‘SOLD’ to. Today, marketers are suddenly discovering that if they don’t get information about their products or services out there in front of potential consumers, they would get left behind and soon be out of business.
Ahhhah! – Content Marketing is born. With ONE essential proviso (the 911 to pay attention!)If your content isn’t valuable, in the sense that it will solve the problem that the browsers are seeking a solution to, you will never be able to capture their attention and build a relationship with them, let alone make sales. In effect, it is the customer who now decides the rules of engagement. Your role is to be in the right place at the right time.
And on the biggest RISE is Social Media sites. These sites, particularly the Video Hosting sites, are gaining a much greater share of web traffic. It’s where the people are, it’s where they want to be. Google’s search results increasingly reflect this phenomenon. So, Social Media should not be overlooked, and most often it’s under VALUED! Think about the FUTURE of your online business -
HOW are YOU going to get found?!?! Do you think your prospects want to read ‘another’ marketing email from you? Don’t you think they want to know you, be more social with you when they are interacting and engaging with a real person? Hmmm in a few ‘tweets’ or ‘What’s on your mind? Your followers can BECOME loyal customers even when you’re being ‘SOCIALLY YOU’
So two leading questions:
1. What are the essential types of Content that you should produce?
The simple answers are a mix of:Blogs (my opinion the MOST essential), Micro-Blogs ,Videos, Audio & Video Podcasts, Images (these can be photos or screenshots), Posts to the Social Bookmarking sites , Posts to the Social News sites, RSS aka Webfeeds to promote on the Webfeed Aggregator sites
2. Where should you distribute it?
Social Media Platforms are crying out for your contributions, and they don’t want to charge you for the pleasure, yes most are FREE! By Distributing your “Quality” content on these platforms:
You WILL have a positive effect on your search engine listings- Google loves it when you share
You WILL increase traffic to your websites or offers
You WILL increase backlinks for a higher Google PR -You WILL amplify your BRAND online –ever Google yourself!
SEO Tip use ‘tweet’ in ANY subject line!
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is brilliant platform that offers way more than just catching up with friends. On-line business and email-based promotions is increasing daily with plenty of benefits to companies and by featuring links to Twitter, Facebook, and others, your business depends on it! WHY? people like to have a social connection, an emotional interaction, and a presence to being identified! These sites are for relationship building as well as sales.
I find Twitter, Facebook and email all serve very different purposes in my marketing strategy. I use multiple Twitter accounts for short messages, Facebook for networking, blog marketing, and email campaigns for in-depth information and updates.
could replace email marketing as an economical substitute for businesses. A tip for SEO, search engine optimizition is ‘tweet’ the subject line of email marketing messages and provide your url links to the hosted versions, sites of your campaigns. Incorporating social media tools like Twitter into email marketing campaigns can add “unique benefits” for your business.
