BRANDING MAKES MILLIONAIRES
Sep
2
2
Affiliate websites are notorious for having crappy branding, while a solid branding strategy can add thousands to the average affiliate’s bottom line. Because of this, I’m leading the charge on bringing branding back to affiliate marketing. Branding an affiliate site is not hard to do and the reward is HUGE.
Your main job with your branding is to earn the trust of your readers. When they trust you, they buy from you.
So, your affiliate sites, freebies, emails and anything else they come into contact with must have continuity in their message. Your name, logos, brand image, attitude and ethos must be ubiquitous in everything you do. When it is, your readers will know exactly what to expect when they see your site, emails and any promotions from you. This means better open rates, more trust and more sales both through your site and to products you upsell in emails.
A brand, in short, delivers your users/readers a cohesive set of experiences that they can expect from your business. Basically, your brand image acts as a symbol of the positive, unique and trustworthy experience they have with you.
A cohesive branding campaign can build immense value into your business and gives your customers the confidence that when they deal with you, they’ll get something special.
There are numerous underlying psychological aspects of the importance of branding. But, for our methods here, we’ll stick to the one that is important to affiliate marketing:
TRUST
