The way to my head & heart is talking Real Estate.  And put  Real Estate & Social Media together well it’s a niche fit for me cuz i got plenty to be social about. 

 My background has been Real Estate ever since i broke out of the ‘parents’ house at an early age a down payment on my first condo sworn to never rent my living space and so it began.  I’ve worn many ‘hats’ in the industry never wanted to become a realtor and still feel the same way but i know enough and learnt from the best.  But having a license, to me would have conflicted & compromised what i really wanted to do and that is Investing.   I bought ugly, i made ‘nice’,  i re-sold, flip flip flip and then the Economy, thanks Mr.Bush took a down-turn and the world changed as we see it today and now I hold hold hold!   As well, my life changed, relationships, Joint Ventures, and my Real Estate business.  So we adjust, we pivot, we regroup and that’s what i did & I am thankful for all the learning, scarcity, & abundance i’ve been given.  ok one moe political tweet:) Good luck Mr.Obama you gotta monumental TASK! 

 With the doom & gloom of a Recession i was forced to re-evaluate, make changes to this present situation, and look towards the future of How we do BUSINESS?!

If you are NOT doing business online you will SINK!  I believe & thank the power of the Internet everyday.   I have now ‘partnered’ with the Internet and put in a lot of time learning my trade with my experience in ‘street’ smarts & doing whatever it takes to acquire a good ROI in Real Estate .  ie Real Estate + Social Media = PERFECT PARTNERS, I want to talk to you about the next 4 strategies that you can utilize in your real estate business to drive more traffic to your real estate website.  These 4 strategies can be very effective & can bring you a lot of business if you take the proper & massive action or you hire someone to do this!

Let’s not waste anymore time and get started on the next 4 strategies.

Strategy #1 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Vancouver surrounding areas.  You have a  real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas lets say Surrey or Alberta.   Since you only invest in Vancouver surrounding areas, you have to turn these people away. 

ha ha who does that? ‘big or small take em all!’  my Dad would say that..

What if you contacted other real estate investors who have websites and invest in those other areas? 

What if you created a joint venture with them? 

What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws, as all realtors are aware crossing your T’s and dotting your ‘i’s is crucial….  Protect your Shitte!

All in all, it’s a very simple strategy and you can make extra profits and get extra leads you would never see otherwise.  Why?  Because your JV partner will do the same for you.

Strategy #2 – PPC Marketing   ok read it but i don’t pay for advertising ever! Go Organic ask me how?   Busy realtors will NOT have time to go Organic!  Wikipedia, definition: Web traffic which comes from unpaid listing at search engines or directories is commonly known as “organic” traffic. …

ok read on…

PPC (pay per click) marketing is one of the fastest ways to get traffic and leads coming to your site.  In fact, you can get leads within 15-30 minutes depending on how fast your campaign gets approved.  There are dozens of PPC marketing companies you can use but one of the most popular ones out there is Google’s Adwords.  All you do is get a Free Adwords account, setup your ads, landing pages for those ads, budget per day and you can start driving traffic to your site right away.  Word of caution here:  PPC marketing can cost you a lot of money if you don’t know what you are doing.  Therefore, you’ll need to study it or hire someone who is an expert in PPC marketing.  

Tip #101

Make sure that everything from your ad headline to the ad body, to the destination url, to the landing page is RELEVANT.  For example, if your keyword phrase is: “sell home in Coal Harbour,”  then make sure that the phrase appears in the ad headline, ad body, ad destination url and the headline of the landing page itself.  This one change will help you get better quality score, higher ad positions and lower irrelevant click throughs.

Strategy #3 – Press Releases

Press releases are a quick way to get traffic, recognition and authority for you and/or your company.  Let’s say that you just closed on a deal and you helped a homeowner in distress solve their problem.  They are very grateful to you for helping them and gave you a great testimonial.  Now, you can write a press release about what just happened, how you helped them, what they said, etc.  Or How about NEW Real Estate Development launches!  NO Brainer a Press Release is in ORDER but do it right and make it BIG!  You can create your own Personal Brand and be a Rock Star in your own Market.  The press release is out to the local media channels and via the internet badahhhbing!

When using the internet, you can use press releases sites such as prweb.com, webwire.com and prleap.com.  Not only will you get recognition and authority but hundreds of back links to your site that will help your website get higher rankings.

Strategy #4– Social Media Marketing  (my plug-in!!)

I use social media for my business and my business is Social Media.   Simply put: it rocks!  Why?  Because social media is based on building relationships.  Therefore, by the time you start talking business, the other person has built some kind of a relationship with you & will trust you to help them solve their problem.

There are hundreds of social media websites but I would suggest you start with social media sites such as Twitter, Facebook, & LinkedIn,  to name a few!   One of the most important tips I can give you about using social media is to stop selling right away. Remember that people use social media to get away from commercials and being sold to all the time.

When you start selling to others right away, they won’t pay attention to you and will un-friend you!  

Real Estate & Social Media are a PERFECT match for one another!

Why? 

Real Estate is a very emotional attachment and SO is SOCIAL MEDIA!  

With Social Media Marketing, consistency is key and your followers want to know your HUMAN so be real, don’t slam them with your website links or boring listings.  Your followers want to know you’re not just a Realtor but a friend = RELATIONSHIP = Connection (LEADS)! 

And think about THIS!  How many times does the average person and/or family by a home in a lifetime?  hmmm i’m guessing 2-3 times!

Send them a tweet , give em a  poke; just keep socially and virtually connected and so it with all your present, past, & FUTURE real estate friends!  It cost you nothing but your time. 

Ask me how?  lol another plug-in!  

Organic Traffic as a Definition – the generation of free web traffic sent to your website/blog from targeted keywords when searching for content on the World Wide Web when using a search engine. Remember this traffic is unpaid and keyword based.

Firstly my little rant about SEO or do you need to hire one?  (and then we’ll talk How to be ORGANIC in the Virtual World! )

my answer NO.  And not because i don’t know how or what we need it for…   My business is Internet Marketing and driving my TRAFFIC back to where it came from.  AND my job is just to get YOU found! So the only thing any website needs is to pay attention to your CONTENT  focus and research keywords, variations, etc. relevant information people are searching for, be unique, be ‘real’ and BE CONSISTANT. Unique is key, be specific and always pour those keywords into your content and blogs.

Here’s the skinny latte on Organic Traffic (SEO) vs Pay per Click (SEM) Which is better? hmmm i know what i choose

There are two routes to get your brand’s website on the first page of Google Search results:

1. Organic Traffic – Your site appears naturally in Google search results because you have some compelling content with a little bit of SEO. Building a site that ranks well in organic search results requires effort and time but the traffic cost is absolutely zero.

2. Pay Per Click – When your site has a problem getting “organic” traffic for certain keywords, you try to buy that traffic through SEM (Google Ads). Unlike organic traffic which is free, here you have to pay each time a search visitor clicks on your link on the Google page.

So How do we get ORGANIC traffic in the Virtual World? we write, we blog, we submit, and we SHARE! RINSE, WASH, & REPEAT!!!!

I’m a big fan of the Competitor Analysis and Competitor Spy (ha ha) tools and constantly use these to tweak my campaigns and writing.

So truth when it comes right down to it, i LOVE the developers and programmers who have already put these tools together. Yes automated software systems to elleviate the stress of everything about SEO confusion, they make our lives easier, and they are experts in their field.  So know your tools in what you need to market & build your website and learn the software the techno geeks have already developed, your time and energy will become more manageable and lucrative.

I love love to use this fabulous SEO tool